3/2013, In English, Tutkimus ja innovaatiot

The development actions of the UAS Journal in a nutshell

The UAS Journal is under a constant scrutiny: the editing team has looked into the making process of the journal to find out whether or not the development activities have been successful.

Dr Mervi Friman, Mr Mauri Kantola, and Ms Lotta Linko have looked in the processes of the journal bearing in mind the aim of the publication. The method used is action research with quantitative analysis on the contents, production process, and the participating network of the UAS Journal. The writers have studied what the interventions on the UAS Journal network and publication are and what outcomes of those interventions can be identified and measured.

Three processes can be identified in the UAS Journal publication: editing, marketing and networking. The processes are somewhat overlapping particularly in the areas of marketing and networking.

During the past couple of years, there have been six identified interventions in the editing process. The marketing and networking processes have both had four interventions. The figure below sums the interventions and outcomes. Click on the image to view it in larger size.

The outcomes in some cases are very streamlined, supporting each other. One example of a consequentual action/outcome is the following: The introduction of theme issues and visiting editors in the editing process has sharpened the contents and allowed a more focused marketing. The targeted marketing has resulted in more visitors which again is supported by social media presence, allowing to share the article wider.

Mr Mauri Kantola and Ms Lotta Linko attended the EAIR annual conference in Rotterdam in August 2013 where they presented their poster on the actions and outcomes of the UAS Journal processes. The travel report along with other video material can be found at UAS Journal’s YouTube channel.

Kirjoittaja

Ms Lotta Linko, Subeditor of the UAS Journal, lotta.linko@hamk.fi

Mr Mauri Kantola, Social media expert of the UAS Journal, mauri.kantola@turkuamk.fi

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